For BVB’s Champions League final against Real Madrid, we had both sides of the final whistle covered. Before kick-off, we turned the club crest into a rallying cry across OOH, social, and product.

Had Dortmund won, UN-REAL. was ready to follow – a series of tongue-in-cheek executions that placed Real Madrid’s crown above the BVB badge.

Unfortunately, football had other plans. Real shame.