POR AMOR À CAMISOLA
When Portugal play, even the news can wait. For PUMA’s Por Amor à Camisola hero film, we reimagined a famous Portuguese TV walkout to show what happens when the national team takes over the country – from homes and weddings to local pitches and live television.
I helped develop the concept, co-wrote the script (which was later translated to Portuguese), and they even let me art-direct the shoot.