SHOWTIME
We weren’t allowed to name the tournament. So we made sure everyone knew exactly what time it was. Showtime was PUMA Football’s campaign for the biggest summer in football, spanning national team kits, boots, players, national team kits, and more.
I developed the campaign narrative and headlines, wrote the full-funnel copy across e-commerce, in-store, and PR, and helped script a series of films starring some of PUMA’s biggest players. Oh, and I even got to art-direct two of the shoots, featuring Neymar Jr. and Memphis Depay.
